Our Story

 

Welcome to Rustic Roots Clothing and Apparel, where modern day meets vintage living. Our story is one of passion, dedication, and a deep-rooted love for western style.


A Proud Heritage:

Our brand was born out of the love for western culture and trending fashion. Living in the heart of Texas, it was easy to adopt the love for the long star state, and easily be captivated by the iconic imagery of rugged cowboy hats and worn-out boots, that retro feeling when you walk into a bar and unity of cowboys and cowgirls all around through their western roots. These elements formed the foundation of our brand, and we strive to embody their essence in every piece/design we create.


A Modern Twist:

While we honor the traditions of western fashion, we are not bound by them. Our design philosophy is centered on blending classic western elements with modern aesthetics, creating a unique and versatile look that can be embraced by cowboys and city-dwellers alike.


Quality and Craftsmanship:

We are committed to producing Apparel of the highest quality. Our design crew ensure that each creation is authentic and tells a story/message behind each design. We source only materials that are going to make our customers feel the best about themselves, so they can present to the world the best version of themself. 


Bigger than just us:

We believe in creating a platform for not just western fashion, but for parenting opportunities within the community. Tagging along smaller business and western brands alike, we thrive on connections and giving people opportunities to display their talents and skill sets. Whether it's in design making, social marketing, photography/ videography or any other business, Rustic Roots wants to team up and give other people a platform to prosper.


Help Along The Way

As Rustic Roots continue to grow and expand, it's important to acknowledge the people who had contributed to this process and help get Rustic Roots Clothing and Apparel to where it's at today. From Hand pressing designs to photographers, to models. Rustic Roots is extremely grateful for the people who invested their time into this brand. 

 


Support from the stands:

Our customers are at the heart of everything we do. We are honored to have received countless reviews and stories from individuals who have fallen in love with our products. Their loyalty and support inspire us to continue creating the finest western wear.


Looking Forward:

As we look to the future, our goal is to continue pushing the boundaries of western fashion, while staying true to our heritage and values. We are excited to share our upcoming collections and collaborations with you, and we invite you to join us on this journey.


Thank you for taking the time to learn about our story. We hope that our passion for western fashion resonates with you, and that you will become a part of the Rustic family.