Our Mission:
Here at Rustic Roots Clothing and Apparel, we strive to create timeless, authentic, and unique Western wear that embodies the spirit of rustic America, providing individuals with the confidence to embrace their adventurous spirit and individuality while leaving a lasting impression on those they encounter. This page will discuss what we aim to deliver to our customers, as well as the goals and events we are striving for here in 2024!
Embracing your Roots:
We believe that every individual has a story to tell, a journey to embark upon, and a unique identity to express. Our clothing is designed to be a companion on this journey, offering comfort, confidence, and style that empowers our customers to explore the vast landscapes of life with confidence. Whether you're riding through the rugged trails, stepping into a room full of strangers, or simply enjoying a quiet moment under the stars, our apparel is made to inspire a life filled with adventure and discovery.
Celebrating individuality:
In a world of fleeting trends, Rustic Roots stands for timeless style. We believe in clothing that enhances your individuality, not dictates it. Our collections offer a diverse range of Western wear that respects the classics while embracing the new. From the iconic "Not your Average Cowboy" design to our classic Rustic Roots T-shirts, each piece tells a part of your story, allowing you to express your unique identity with pride and authenticity.
What's in store for 2024?
This year, Rustic Roots Clothing and Apparel have major plans instore to elevate us to new heights and reach more people than we could imagine.
A new look around town:
We launched this process by starting with the re-branding of the business logo and officially becoming a Clothing brand in February 2024. We altered our old logo which contained a longhorn and the word "Rustic Roots" in bold black letters to something more unique, modern yet rugged. Wanting something that was easy for our customers to see from a far, our new logo contains two letter "R's", one facing forward while the other is backwards. Shaping and forming themselves into the shape of a longhorn with a singular star on the top middle, representing its home of the "Lone Star State", Texas. We also took time to alter the colorway, taking out the Woody brown and officially making our primarily and secondary colors White and Black, giving not just the design a new look, but the website a totally new makeover as well.
Calf Fry in Stilly :
After an amazing first 6 months of reaching Sale goals and reaching milestones that were set before ever launching Rustic Roots Clothing and Apparel, we continue the momentum heading into the spring and summer. With that being said, we are excited to announce that Rustic Roots will officially be a vendor at this year "Calf Fry" Country musical Festival this coming May! This will give us the unique opportunity to sells products in person and gives us the chance to connect with the people and partner up with other western stores on the rise! You can learn more about Calf Fry by visiting our Blog Page!
Rustic Roots partnering up:
Rustic Roots has also partnered up with several western social media influencer's as well as finishing up on completing partnership deals with several other western brands and even western chain restaurants. The goal here is to be able to connect and reach people who yet to hear about our up-and-coming western brand and seek public exposure through networking and deal making. More information on this and our future partners will be released soon.
Growing a team:
As we continue to improve our networking and participating in local/public events, we are focus on improving our social media following on platforms such a Instagram, Facebook and even TikTok. We understand that having a social media presence will allow us to continue to climb and soar to heights that mountain peaks hasn't even reached yet. With that being said, Rustic Roots will be looking to develop and have our very own social marketing team by September of 2024, and continue to reach as far as the wind will take us.